New Delhi: The journey on board premium trains will soon be entertaining for commuters. It has been learnt that tenders for content on demand (CoD) & rail radio (RR) services will be floated next week. It is expected to be rolled out in a phased manner by next year. Earlier this year, the Ministry of Railways released the CoD & RR policy.
About the Content on Demand & Rail Radio Services
- The rationale behind the policy was to augment non-fare revenue, by monetising entertainment-based services on trains & stations, according to officials.
- The policy had earmarked a contract period of Ten years.
- It was proposed to allow contracted parties to provide content like movies & TV shows.
- A revenue of more than Rs 6,000 crore (approx US$ 937.5 Million) expected to be generated by the end of contract period.
- The ministry had appointed RailTel, a public sector enterprise owned by Railways, as the nodal agency to carry out the process.
- The tender documents have been finalised & bids will be opened next week, a RailTel official said.
- The applicants can be a consortium, comprising of individual content providers.
- The official said,“It is expected that the tendering process will take around three months. We hope to start work from August.”
- The CoD & RR will be provided through personal devices of passengers.
- The official added,“There will be a library of digital content listing audio and video shows. Users can choose to watch any content, paid or free.”
- The service will first be made available on Rajdhani, Shatabdi & Duronto.