Railways seeks Rs 10,000 crore revenue by rolling out 2 lakh screens at stations

Railways seeks Rs 10,000 crore revenue by rolling out 2 lakh screens at stations

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New Delhi: The Indian Railways is drawing up plans to roll out 2 lakh screens across the country, targeting revenue to the tune of Rs 10,000 crore (approx US$ 1554.8 Million) in the next 10 years from this mega advertising platform. Major railway stations will soon have giant digital screens to showcase real-time passenger information & also help the national transporter monetise the opportunity through digital advertising.

More Details:

  1.  Several top global firms such as Google are keen on taking part in the project & help design the advertising technology.
  2.  Sources said, Microsoft and Reliance have also shown interest.
  3.  An official said,”This is expected to be the biggest advertising platform outside television.”
  4.  To begin with, the plan is to install RDN (Rail Display Network) at around 400 major stations (A category).
  5.  The tender is expected to be awarded by May.
  6.  Large and small digital screens are already functioning at Old Delhi, Gorakhpur, Gwalior & Varanasi as railways had earlier awarded PoC (proof of concept) contract for RDN at these stations.
  7.  Eventually, the proposal is to install about 2 lakh digital display screens at 2,175 railway stations across the country, at the most visible locations.
  8.  The screens will be ‘cloud-controlled’, which will allow effective monitoring of the content.
  9.  Railtel, a state-run undertaking under the railways, will provide the optical fibre cable network as well as its expertise for other technical requirements for rolling out the network.

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