Date Of Post: 05 May, 2018
New Delhi: To boost its non-fare earnings, the Indian Railways is considering a proposal to generate revenue through advertisement on walls along the tracks on high-speed corridors, sources said. In talks with contractors, who can deliverer pre-fabricated walls, the railways plans to generate revenue through advertisement to recover the cost of the build.
- The idea is to share revenue with contractors, thus enabling the railways to get the walls built at minimum cost, the sources said.
- Sources said,”With the plan for the Delhi-Mumbai high-speed corridor underway, the need for such walls is imperative for issues of safety. We are mulling the option of generating revenue from them through advertisement as they are high density areas and will get maximum exposure. Pilot projects are already underway and we are hoping to put up walls across the network starting with urban areas.”
- The railways is trying to boost non-fare revenue through right-of-way charges, advertising, land monetisation, catering & parking amid intense competition from airlines & road transport to carry passengers & goods.
- The wall will also help the railways maintain safety on tracks, get rid of encroachers, reduce interference with cattle or other disturbances.
- Various options are being assessed such as a proposal to build sound-proof walls to reduce sound pollution in areas with railway tracks, officials in the ministry also said.
- A pilot project implemented in the South Delhi area around a busy railway track has shown that such walls reduce sound of approaching trains by around 20 decibels.
- The walls to be built approx 7-8 feet high will have the option of selling space both outside & inside portions of the wall.
- The building of these walls is the first step towards converting the Delhi-Mumbai corridor into a high-speed zone, and track changes allowing express trains to run at a maximum speed of 160 kmph.
Deepak Kumar is a part of the content team of Rail Analysis India as a writer and analyst .
His focus is on new initiatives on the Railway Sector of India .
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